Benedicta Krismahadevi
Analisa Brand Gucci = Brand Analysis of Gucci
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir
Aranda Yogi Nugroho
Pengaruh Digital Environmental, Social, and Governance (Desg) Dimediasi Customer Attitudes Terhadap Brand Equity pada PT Unilever Indonesia = The Effect of Digital Environment, Social, and Governance (DESG) through Customer Attitudes towards Brand Equity at PT Unilever Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Stella Carlosia Karyadi
Faktor-Faktor Determinan Kesetiaan Merk yang Dipengaruhi oleh Komunitas Skin Game Warrior = Determinant Factors of Brand Loyalty Which Influenced by the Skin Game Community Warriors
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
D`Allesandro, David F.
Perang merek : 10 hukum untuk membangun, the killer brand
Andi, 2003
 Buku Teks
Mohamad Yusuf
Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership