Faktor Pengaruh Pembelian Impulsif Mikrotransaksi Produk Loot Box pada Pemain Video Game FPS dan MOBA Generation Z Indonesia = Driving Factors of Loot Box Microtransaction Impulse Purchases on Indonesian FPS and MOBA Generation Z Video Game Players

Pengaruh kelompok generasi fashion fanship sikap dan pembelian impulsif terhadap pengeluaran fashion studi pada pembeli pria dari generasi y dan generasi z di area Jabodetabek = The impact of generational cohort fashion fanship attitude and impulse buying on fashion expenditure study on male shoppers from generation y and generation z in Jabodetabek area

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Starbucks Café Goers in Jabodetabek, Indonesia = Pengaruh Customer Perceived Ethicality terhadap Brand Equity: Studi Milenial dan Gen Z Starbucks Caf

Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia