Nabila Deananda
Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Khansa Nabila
Pengaruh green marketing terhadap minat beli konsumen dari perspektif konsumen di Jabodetabek: studi pada zero waste Indonesia = The effect of green marketing towards consumers purchasing intention from consumer's perspective in Jabodetabek: study of zero waste Indonesia
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Susan Natalia
Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Isra Livera
Analisis Faktor-Faktor yang Memengaruhi Green Purchase Behaviour Generasi Z dalam Pembelian Produk Makanan dan Minuman = Analysis of Faktors that Influence Green Purchase Behaviour of Generation Z in Purchasing Food and Beverage Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Aniza Octoviani
Pengaruh strategi green marketing terhadap loyalitas pelanggan the body shop dikalangan mahasiswa = The Influence of Green Marketing Strategies on The Body Shop Customer Loyalty among students
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open