Analisis Faktor-Faktor yang Memengaruhi Green Purchase Behaviour Generasi Z dalam Pembelian Produk Makanan dan Minuman = Analysis of Faktors that Influence Green Purchase Behaviour of Generation Z in Purchasing Food and Beverage Products

Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pengguna Mobile Payment: Peran Moderasi Alternative Attractiveness (Studi pada Generasi-Z di Indonesia) = Analysis of Factors that Influence Users’ Mobile Payment Loyalty: The Moderation Role of Alternative Attractiveness (Study on Generation-Z in Indonesia)

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Hubungan ciri karakter generasi Z dengan faktor keluarga, pilihannya terhadap cara pengajaran, pekerjaan yang diinginkan, dan pandangan mereka terhadap masalah sosial: studi kasus mahasiswa FMIPA UI = Character of generation Z relationship with family factors, their choice toward teaching method, desired occupation and their views of social problem: case study of students of FMIPA UI

Analisis Faktor yang Mempengaruhi Brand Avoidance Behaviour pada Pembelian Sustainable Fashion Product oleh Generasi Z di Jabodetabek = Analysis of Factors Influencing Brand Avoidance Behavior on Purchase of Sustainable Fashion Products by Generation Z in Jabodetabek