Kotler, Philip
Marketing 4.0: moving from traditional to digital
Wiley, 2017
 Buku Teks
Taufiq Rachman Hidayat
Optimalisasi Pemasaran Digital Dan Penjualan Online Melalui Media Sosial Dan E-Commerce Studi Kasus Starv.Inc = OPTIMIZATION OF DIGITAL MARKETING AND ONLINE SALES THROUGH SOCIAL MEDIA AND E-COMMERCE CASE STUDY STARV.INC
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Christian Robert Oktavianus
Analisis dampak penggunaan e-commerce pada aspek pemasaran dan operasi terhadap kinerja Usaha Mikro Kecil Menengah (UMKM) di Indonesia = The impact of e-commerce on Indonesian sme marketing and operations effect
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Puspa Maharani
Legalitas kontrak perdaganagan elektronik e-commerce melalui internet di tinjau dari aspek hukum perdata = Contract legality of electronic commrce (E-commerce) through the internet in the review of civil law aspect
Universitas Indonesia, 2012
 UI - Tesis Open
Silalahi, Andres Leiman
Evaluasi atas pelaksanaan pengadaan barang/jasa pemerintah secara elektronik di lingkungan Kementerian Keuangan dilihat dari perspektif prinsip-prinsip pengadaan = Evaluation of e procurement implementation in the Ministry of Finance working area according to the persective of the procurement principles
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership