Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
cover
Yozzy Rizal Ramadhan
Smartphone industrial report : faktor-faktor penting pendorong pemilihan merek smartphone = Smartphone industrial report important factors that driving preference towards smartphone brands
" ABSTRAK
Tesis ini menganalisis faktor-faktor penting yang mendorong pemilihan dari merek smartphone yang dilakukan dengan pendekatan stated dan derived importance. Analisis stated importance menggunakan mean score dan derived importance menggunakan analisis Jaccard Similarity Coefficient. Hasil penelitian ini adalah perbedaan demografi (jenis kelamin, pengeluaran, usia), dan usership dari suatu merek smartphone akan mempengaruhi faktor pendorong pemilihan sebuah merek smartphone. Perbedaan ini bisa menjadi salah satu tambahan strategi para produsen smartphone untuk meluncurkan produknya dengan lebih efektif dan efisien kedepannya
ABSTRACT
Focus of this study is to analyze ... "
2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Muhammad Saflianto
Important Factors in Driving Consumers Preference Towards SIM Card
" ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM card brand. To understand what factors drive SIM card brand choice, the thesis analyzed two association importances: stated importance and derived importance. While stated importance was calculated by asking consumers directly what characteristic is important to them, derived importance was calculated by using Jaccard Similarity Coefficient. Good network quality, cheaper SMS tariff, and cheaper voice call rates were deemed as the most important factors in driving consumer preference toward SIM card ... "
2010
T 28282
UI - Tesis Open  Universitas Indonesia Library