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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Nadia Deya Evania
Tresemme Brand Plan 2020 = Perencanaan Merek Tresemme 2020
" TRESemme, an affordable salon quality hair care brand under Unilever's personal care segment. This report will discuss how TRESemmé created a successful brand plan ranked second of Australian hair care through Customer Based Brand Equity (CBBE) analysis and how to keep TRESemme's image in line with current trends. TRESemme has carried out four marketing strategies to create a salon quality image; New York Fashion Week sponsorship, reorganization of brand hierarchy, expansion of eco-friendly product lines, ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library