Ditemukan 1 dokumen yang sesuai dengan query
Maeyta Selli
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This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the
consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism
towards consumers’ purchasing willingness on imported product; and (3) examine whether
product quality comparison between domestic vis-à-vis imported products moderates the relationships
between: (a) consumer animosity and consumers’ willingness to purchase (b)ethnocentrism and
consumers’ willingness to purchase. A survey was conducted to 209 respondents that have bought
Malaysian products in the past ...
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Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal Universitas Indonesia Library
