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"Adventure is worthwhile in itself" said the aviation pioneer Amelia Earhart. Roald Amundsen, one of the most intrepid explorers in History, put it much more prosaically when he declared that "adventure is just bad planning". Whichever way you look at it, the spirit of adventure is intrinsic in all of us; it is just a question of finding the right key to unleash it. And that is precisely what this book proposes to do with a collection of 100 adventurous journeys to the four corners of the Earth, on foot or by bicycle, by sailing boat or by off-road transport or even by more "exotic" means of transport, to plunge into the wildest forms of Nature or to encounter peoples who are very different from ourselves, and even to test our physical limits in extreme sports. Some of the adventures included in the book only last a few days, while others are epic journeys -- in the Amazon Forest, along the Grand Trunk Road, the "travelling continent" between Pakistan and India or through the ice of the Antarctic -- that will be remembered as once in a lifetime experiences. The chronicle of each one of these journeys, all of which are truly special, is accompanied by spectacular pictures and practical information and advice because, as Amundsen said, a perfect adventure must be well organised."

"[ABSTRAKIndustri pariwisata di Indonesia merupakan salah satu industri yang paling berkembang serta menjadi salah satu sektor penyumbang devisa negara terbesar. Pada skripsi ini membahas tentang bagaimana pelaku bisnis dapat meningkatkan loyalitas serta dapat me-recall kembali tempat wisata tersebut terutama jenis wisata adventure tourism. Hal ini diukur dari pengalaman pelanggan mengunakan 4 elemen experience economy yang terdiri dari education, entertainment, escapism serta esthetic. Penelitian ini menggunakan desain penelitian deskriptif. Hasil penelitian menunjukkan bahwa customer loyalty dapat dipengaruhi oleh education dan esthetic sedangkan untuk dapat me-recall kembali (mempengaruhi memori konsumen) dapat dipengaruhi oleh entertainment dan esthetic. Sehingga bagi pelaku bisnis wisata petualangan (Adventure tourism) harus lebih fokus dalam memberikan pengetahuan-pengetahuan serta hiburan selama kunjungan pelanggan serta menjaga kelestarian tempat wisata tersebut agar terus dapat dinikmati oleh pelanggannya.ABSTRACTThe tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers., The tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers.]"