Hasil Pencarian  ::  Simpan CSV :: Kembali

"[Tersebar luasnya bangunan-bangunan yang menggunakan tipologi ruko di Jakarta dapat dimaknai sebagai dampak pertumbuhan pesat ekonomi. Kecendrungan tersebut mendorong masyarakat untuk membangun lebih banyak lagi ruko, yang dinilai sebagai asset dan investasi bernilai, namun hal ini dilakukan dengan mengesampingkan pentingnya fungsi ruang yang tepat. Hal ini menurunkan minat masyarakat untuk tinggal di ruko, yang menjadii masalah karena ruko memfokuskan dirinya pada dualsime antara ruang tinggal (residensial) dan ruang kerja (komersil).Melalui konsep simulakra, skripsi ini mencoba memperjelas fenomena ini, secara sederhana pada realitas dan miniaturnya, yang pada konteks ini adalah hubungan antara bangunan dengan istilah “ruko” yang melambanginya. Gagasan Baudrillard (1994) bahwa terdapat fase-fase pada proses tersebut yang menjadi metode untuk mempelajari keberadaan masalah ruko ini di proses simulacra.Dalam hal dualism, studi kasus di Bekasi menemukan bahwa komponen bangunan yang berfungsi sebagai ruang tinggal telah hilang sepenuhnya, untuk memberi ruang pada fungsi komersil. Bangunan tersebut bahkan tidak punya ruang apapun yang mengandung nilai kerumahan. Kondisi ini menantang kesalahpahaman kita pada pemberian nama bangunan tersebut.Suatu peninjauan ulang untuk menilai ketepatan pemberian nama menjadi sesuatu yang penting, karena sang nama tidak lagi merepresentasikan realita. Hal ini berpotensi menyebabkabkan ambiguitas dan bahkan mengubah realitas itu sendiri.Keyword: ruko, Baurdillard, Simulacra,hilangnya, konsept residensial, The widespread distribution of new and existing ruko in Jakarta has been seen as one of the indications in the city’s economic growth. Such tendency pushes the public toward building more rukos as part of asset and investment strategy, which may rule out the basic spatial use that the building mass provides. This phenomenon encourages public hesitation toward dwelling in the ruko. This is a problem because ruko emphasizes its function toward the duality between residency and commerciality.Through concept of Simulacra, this thesis tries to highlight the phenomenon as it is simply the study between reality and its miniaturization, which in this context is between building with the term ruko that is supposed to represent it. Baudrillard’s (1994) idea of simulacra is that there are phases in in such process, the study tries to see in which phase that the ruko problem resides.In the case of the duality, case study in Bekasi found that the building element that functions to serve the activity of dwelling, elements that are residential has demised entirely, to make room for the commercial. The building provides absolutely no space for the dwelling activity. This condition challenges our misconception toward its name.A review in a way that the building is labelled is necessary to be taken, because the name does no longer represent reality. This can potentially cause ambiguity, and even changes the]"

"[ABSTRAKTersebar luasnya bangunan-bangunan yang menggunakan tipologi ruko di Jakarta dapat dimaknai sebagai dampak pertumbuhan pesat ekonomi. Kecendrungan tersebut mendorong masyarakat untuk membangun lebih banyak lagi ruko, yang dinilai sebagai asset dan investasi bernilai, namun hal ini dilakukan dengan mengesampingkan pentingnya fungsi ruang yang tepat. Hal ini menurunkan minat masyarakat untuk tinggal di ruko, yang menjadii masalah karena ruko memfokuskan dirinya pada dualsime antara ruang tinggal (residensial) dan ruang kerja (komersil).Melalui konsep simulakra, skripsi ini mencoba memperjelas fenomena ini, secara sederhana pada realitas dan miniaturnya, yang pada konteks ini adalah hubungan antara bangunan dengan istilah ?ruko? yang melambanginya. Gagasan Baudrillard (1994) bahwa terdapat fase-fase pada proses tersebut yang menjadi metode untuk mempelajari keberadaan masalah ruko ini di proses simulacra.Dalam hal dualism, studi kasus di Bekasi menemukan bahwa komponen bangunan yang berfungsi sebagai ruang tinggal telah hilang sepenuhnya, untuk memberi ruang pada fungsi komersil. Bangunan tersebut bahkan tidak punya ruang apapun yang mengandung nilai kerumahan. Kondisi ini menantang kesalahpahaman kita pada pemberian nama bangunan tersebut.Suatu peninjauan ulang untuk menilai ketepatan pemberian nama menjadi sesuatu yang penting, karena sang nama tidak lagi merepresentasikan realita. Hal ini berpotensi menyebabkabkan ambiguitas dan bahkan mengubah realitas itu sendiri

---

ABSTRACTThe widespread distribution of new and existing ruko in Jakarta has been seen as one of the indications in the city?s economic growth. Such tendency pushes the public toward building more rukos as part of asset and investment strategy, which may rule out the basic spatial use that the building mass provides. This phenomenon encourages public hesitation toward dwelling in the ruko. This is a problem because ruko emphasizes its function toward the duality between residency and commerciality.Through concept of Simulacra, this thesis tries to highlight the phenomenon as it is simply the study between reality and its miniaturization, which in this context is between building with the term ruko that is supposed to represent it. Baudrillard?s (1994) idea of simulacra is that there are phases in in such process, the study tries to see in which phase that the ruko problem resides.In the case of the duality, case study in Bekasi found that the building element that functions to serve the activity of dwelling, elements that are residential has demised entirely, to make room for the commercial. The building provides absolutely no space for the dwelling activity. This condition challenges our misconception toward its name.A review in a way that the building is labelled is necessary to be taken, because the name does no longer represent reality. This can potentially cause ambiguity, and even changes the reality itself., The widespread distribution of new and existing ruko in Jakarta has been seen as one of the indications in the city?s economic growth. Such tendency pushes the public toward building more rukos as part of asset and investment strategy, which may rule out the basic spatial use that the building mass provides. This phenomenon encourages public hesitation toward dwelling in the ruko. This is a problem because ruko emphasizes its function toward the duality between residency and commerciality.Through concept of Simulacra, this thesis tries to highlight the phenomenon as it is simply the study between reality and its miniaturization, which in this context is between building with the term ruko that is supposed to represent it. Baudrillard?s (1994) idea of simulacra is that there are phases in in such process, the study tries to see in which phase that the ruko problem resides.In the case of the duality, case study in Bekasi found that the building element that functions to serve the activity of dwelling, elements that are residential has demised entirely, to make room for the commercial. The building provides absolutely no space for the dwelling activity. This condition challenges our misconception toward its name.A review in a way that the building is labelled is necessary to be taken, because the name does no longer represent reality. This can potentially cause ambiguity, and even changes the reality itself.]"

"ABSTRAKPengalaman belanja tidak hanya hadir melalui produk yang ditawarkan. Atmosferjuga berperan penting dalam menghadirkan pengalaman. Atmosfer toko terciptadari kontrol dan penataan elemen desain di dalamnya. Lalu muncul pertanyaan,apakah format permanen yang hadir dari sebuah event ritel dapat menghasilkanpengalaman yang relatif sama? Pembahasan dilakukan melalui literatur dan kasustentang bagaimana elemen desain berpengaruh terhadap terbentuknya pengalamanruang. Perubahan elemen desain akan menghasilkan dampak yang berbeda.Sebuah event mengandung karakter collative properties yang tidak terdapat dalamsebuah ritel permanen. Namun ruang ritel permanen hasil dari usaha replikatersebut memiliki karakter lain yang mampu menghadirkan pengalaman yang barubagi konsumennya.

---

AbstrakShopping experiences are not only present through the products which offered.Atmosphere also plays an important role in bringing the experience. Storeatmosphere created by the design control and arrangement of elements in it. Thencomes the question, whether a permanent format which comes from a retail eventcan produce a relatively similar experience? The study based on literature andcases of how design elements affect experience. Changes of design elements alsoproduce different effects. An event contain collative properties characters that cannot be imitated by a permanent retail. However, a permanent retail space is theresult of a replica of another character who is able to present a new experience forconsumers."

"ABSTRAKElemen desain dan visual, sebagai stimulan, memegang peran penting dalam memengaruhi perilaku membeli konsumen. Namun, bukan hanya area ritel fesyen keseluruhan yang dapat bertindak sebagai penunjang aktivitas berbelanja, area kasir juga memegang peranan penting dalam menstimulasi perilaku membeli. Di dalam skripsi ini guna untuk mengetahui hubungan antara elemen desain visual, perilaku konsumen dan indera konsumen dalam kegiatan membeli di area kasir The Goods Dept Lippo Kemang Mall. Elemen desain dan visual yang berpengaruh dalam menstimulasi konsumen adalah visual merchandise, display, warna dan pencahayaan yang terbentuk dalam zonasi ruang ritel yang diaplikasikan ke area kasir untuk memunculkan persepsi dan kesan visual yang akan memberikan respons ke indera lainnya.

---

ABSTRACTDesign and visual elements, as stimulants, play an important role in influencing consumer buying activities. However, not just the whole fashion retail area that can act as a supporter of shopping activities, the cashier area also plays an important role in stimulating consumer buying activities. In order to acknowledge the consumer senses in buying activities in the cashier area of The Goods Dept Lippo Kemang Mall. The influence of visual and design elements in stimulating consumers are the visual merchandise, display, colors, and lighting formed in the zoning of retail space applied to the cashier area to elicit perceptions and visual impressions that will respond to other senses."

"ABSTRAKMaterialitas sebuah material sebagai hasil dari elaborasi berbagai material yang digunakan pada eksterior dan interior dari sebuah luxury brand store merupakan salah satu aspek estetika yang hadir pada luxury brand store. Keberadaan materialitas membantu membentuk atmosfer store, khususnya luxury feelings, yang merupakan tujuan utama setiap luxury brand. Luxury feelings ini memiliki peran yang penting karena saat ini konsumen luxury memiliki keinginan untuk merasakan suatu pengalaman berbelanja (luxury experience) dibandingkan hanya membeli produk luxury brand-nya saja. Skripsi ini mengkaji tentang materialitas sebuah material yang digunakan pada luxury brand store. Penulisan skripsi ini bertujuan untuk mengetahui peran materialitas dalam menghadirkan luxury experience bagi konsumen saat berbelanja di sebuah luxury brand store. Metode yang digunakan pada skripsi ini yaitu, observasi langsung dan analisis studi kasus pada salah satu luxury fashion store di Jakarta dengan fokus terhadap penerapan serta perlakuan material yang digunakan pada store, sehingga dapat mengetahui hubungan antara materialitas dengan luxury experience pada sebuah luxury brand store. Dengan harapan, skripsi ini dapat membantu meningkatkan kualitas dalam bidang ritel di Indonesia.

---

ABSTRACTThe materiality of material-which created from the elaboration of various materials used for the exterior and the interior of a luxury brand store-is one of the aesthetic aspects in a luxury brandstore. It helps to create the stores atmosphere, particularly the luxury feeling, which is the main objective of any luxury brand. This luxury feeling play an important role, because nowadays luxury consumers want to feel the luxury experience rather than only to buy their products when they shop in a luxury brand store. This paper discuss the materiality of material used in a luxury brand store. The aim of this study is to examine the role of materiality in creating a luxury experience for consumers when they shop in a luxury brand store. Through observating and analyzing, also taking a case study on one of luxury fashion store in Jakarta with focus on the material application and treatment are used in order to examine the connection between materiality and luxury experience in a luxury fashion store. So hopefully, it will help to improve the quality of retailing in Indonesia."

"Persaingan bisnis yang semakin ketat membuat perusahaan ritel berusaha untuk mempertahankan citra toko dari masing-masing perusahaan. Salah satunya adalah perusahaan di bidang automotif dimana kendaraan menjadi salah satu sarana yang dibutuhkan oleh setiap orang dalam memenuhi kebutuhannya. Agar kendaraan tetap bisa dipakai untuk jangka panjang, pastinya memerlukan pergantian perlengkapan-perlengkapan seperti oli. Karena itu, para perusahaan ritel khususnya di bidang automotif sangat peduli dengan bagaimana cara mempertahankan citra toko agar pelanggan dapat melakukan repurchase intention.Tujuan dari penelitian ini adalah mengetahui bagaimana pengaruh store image dengan repurchase intention serta dimensi manakah yang paling kuat dari store image untuk mempengaruhi repurchase intention. Dalam penelitian ini, peneliti mengambil contoh studi kasus salah satu ritel automotif yaitu Shop & Drive dengan produknya yaitu oli Shell dikarenakan oli Shell banyak diminati oleh konsumen di Shop & Drive. Kemudian penelitian ini melibatkan 100 responden yang sudah pernah membeli oli Shell di Shop & Drive Jakarta. Penelitian ini menggunakan metode kuantitatif dengan berjenis kuantitatif eksplanatif. Pengambilan sampel menggunakan metode random sampling. Model penelitian ini diuji menggunakan SPSS 22. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan dan positif antara citra toko (store image) dengan minat membeli kembali (repurchase intention).

---

Business competition is getting tougher to made a retail company strives to maintain the image of the store of the respective companies. One is in the field of automotive where the vehicle into one of the means needed by everyone to meet their needs. So that the vehicle can still be used for the long term, certainly require replacement vessels such as oil. Therefore, the retail companies, especially in the automotive field are very concerned with how to maintain the image of the store so that customers can perform repurchase intention.

The aim of this study was to determine the influence of store image to repurchase intention and which is the most powerful dimensions of store image to influence the repurchase intention. In this study, researchers took a sample of case studies, namely the automotive retail Shop & Drive with a product that is because Shell oil is high demand by consumers in the Shop & Drive. Then, this study involved 100 respondents who have ever purchased a Shell oil in the Shop & Drive Jakarta.

This study used a quantitative method with an explanatory quantitative manifold. Sampling using random sampling method. The research model was tested using SPSS 22. The results of this study indicate that there is a significant and positive influence between store image with repurchase intention."

"Mal adalah tempat untuk berbelanja yang terdiri dari unit-unit toko yang mengapit dan menghadap ke sebuah koridor sirkulasi, dan diujung koridor tersebut terdapat toko besar yang disebut anchor. Mal juga berfungsi sebagai ruang publik karena memberikan tempat bagi orang untuk bersosialisasi dan berkumpul bersama orang lain, dalam lingkungan yang terkendali. Seperti bangunan-bangunan pada umumnya, mal juga mengalami proses penuaan yang mewajibkan pemilik untuk melakukan renovasi dan refurbishment, untuk menjaga mereka selalu terlihat baru dan menarik untuk dikunjungi. Karena persaingan yang ketat yang terjadi antara mal di kota, mal diharuskan untuk tetap beroperasi selama proses renovasi. Jika ditutup, yang ditakutkan adalah pengunjung akan menuju ke mal kompetitor dan merasa nyaman disana. Situasi ini dapat dihindari apabila tindakan renovasi dan refurbishment diantisipasi dalam proses desain awal suatu mal.

---

Mall is a place to shop, where shops are facing a single circulation area and at the ends of the circulation area stand a great store called anchor. Mall also functions as a public space, since it provides places for people to socialize and be with other people, in a controlled environment. As all buildings in general, mall is also experiencing the process of aging that necessitates the owner to refurbish and renovate them, to keep them always new and exciting to visit. Due to fierce competition between malls in a city, in order to maintain its customers, the mall is required to remain open during the renovation process. If it closes, it may loses the customers because they will be moving to the competitors and feel comfortable there. This situation can be avoided if in the design process, renovations and refurbishment are anticipated in the design of the mall."

"[Masalah utama pada penelitian ini adalah terbatasnya lahan di Indonesia khususnya wilayah perkotaan dan perumahan yang didominasi oleh rumah tapak yang memakan banyak lahan. Menurut Survei Sosial Ekonomi Nasional (SUSENAS) 1989 ? 2007 rumah tapak cenderung mendominasi dan bahkan mengalami kenaikan dari 75.36% di 1989 menjadi 86.91% di 2007 dibandingkan jenis rumah lainnya. Tentunya hal ini akan mengurangi penggunaan lahan lain seperti untuk keperluan pertanian ataupun pembangunan infrastruktur seperti transportasi publik. Penelitian ini bertujuan untuk melihat pengaruh faktor lokasi serta faktor sosial ekonomi rumah tangga terhadap preferensi status kepemilikan dan tipe bangunan rumah. Penelitian ini menggunakan data SUSENAS 2007 khusus modul kor serta perumahan dan lingkungan. Metode estimasi yang diapakai adalah regresi multinomial logit dan regresi tobit untuk mengatasi kelemahan multinomial logit. Hasil regresi multinomial logit menunjukan bahwa umur kepala rumah tangga, jumlah anggota keluarga, total pengeluaran rumah tangga bulanan, tingkat pendidikan kepala rumah tangga, keapal rumah tangga bekerja di sektor jasa dan industri, adanya anak berumur 9 tahun atau kurang, jarak ke pasar tradisional dan jarak ke kantor berpengaruh signifikan dalam beberapa kemungkinan memiliki atau menyewa rumah tapak dan rumah vertikal. Akan tetapi, variabel pendidikan tertinggi kepala rumah tangga dan jarak ke toko hanya signifikan pada beberapa kategori di regresi multinomial logit.

---

Limited land in Indonesia, especially urban areas and housing which is dominated by landed house that takes up a lot of land. According to the National Socioeconomic Survey (SUSENAS) 1989-2007, landed houses tend to dominate and even increased from 75.36% in 1989 to 86.91% in 2007 compared to other types of homes. Surely this will reduce land use for agricultural purposes, construction or infrastructure such as public transport. This study aims to look at the influence of the location as well as socio-economic factors on the preferences of domestic ownership status and the type of house building. This study uses data CORE SUSENAS 2007 as well as MODULE SUSENAS 2007 which is special for housing and the environment. Estimation method that is used is multinomial logistic regression and Tobin logistic regression to overcome the weaknesses of multinomial logistic. Multinomial logistic regression results showed that the age of family head, the number of family members, total monthly household expenses, the main work status and field of household head, the distance to the traditional markets and the distance to the office have significant effect in some possibility to own or rent a landed house or vertical house. In spite of those variables, there are some significant variables such as highest education of household head, the distance to supermarkets or stores. Nevertheless, those variables are just significant in several categories in multinomial logistic regression.;Limited land in Indonesia, especially urban areas and housing which is dominated by landed house that takes up a lot of land. According to the National Socioeconomic Survey (SUSENAS) 1989-2007, landed houses tend to dominate and even increased from 75.36% in 1989 to 86.91% in 2007 compared to other types of homes. Surely this will reduce land use for agricultural purposes, construction or infrastructure such as public transport. This study aims to look at the influence of the location as well as socio-economic factors on the preferences of domestic ownership status and the type of house building. This study uses data CORE SUSENAS 2007 as well as MODULE SUSENAS 2007 which is special for housing and the environment. Estimation method that is used is multinomial logistic regression and Tobin logistic regression to overcome the weaknesses of multinomial logistic. Multinomial logistic regression results showed that the age of family head, the number of family members, total monthly household expenses, the main work status and field of household head, the distance to the traditional markets and the distance to the office have significant effect in some possibility to own or rent a landed house or vertical house. In spite of those variables, there are some significant variables such as highest education of household head, the distance to supermarkets or stores. Nevertheless, those variables are just significant in several categories in multinomial logistic regression., Limited land in Indonesia, especially urban areas and housing which is dominated by landed house that takes up a lot of land. According to the National Socioeconomic Survey (SUSENAS) 1989-2007, landed houses tend to dominate and even increased from 75.36% in 1989 to 86.91% in 2007 compared to other types of homes. Surely this will reduce land use for agricultural purposes, construction or infrastructure such as public transport. This study aims to look at the influence of the location as well as socio-economic factors on the preferences of domestic ownership status and the type of house building. This study uses data CORE SUSENAS 2007 as well as MODULE SUSENAS 2007 which is special for housing and the environment. Estimation method that is used is multinomial logistic regression and Tobin logistic regression to overcome the weaknesses of multinomial logistic. Multinomial logistic regression results showed that the age of family head, the number of family members, total monthly household expenses, the main work status and field of household head, the distance to the traditional markets and the distance to the office have significant effect in some possibility to own or rent a landed house or vertical house. In spite of those variables, there are some significant variables such as highest education of household head, the distance to supermarkets or stores. Nevertheless, those variables are just significant in several categories in multinomial logistic regression.]"

"Visual merchandising merupakan aspek penting pada ruang ritel fesyen dan juga salah satu cara agar calon pengunjung dapat melihat identitas dari suatu brand. Salah satu cara untuk menunjukannya adalah dengan menggunakan window display toko. Didalam skripsi ini guna untuk dapat memberikan informasi baru untuk pembaca tentang bagaimana pentingnya keterikatan antara calon pengunjung dan window display dan juga untuk mengetahui seberapa berpengaruh kaitan antara locomotion dan elemen desain window display untuk membantu membuat pengunjung terikat kepada toko. Skripsi ini bertujun untuk mengetahui keterhubungan locomotion, manipulasi ruang, dan desain pada area window display dan bagaimana prinsip locomotion dapat memicu keterikatan konsumen dengan window display. Dengan studi kasus pada toko X di Osaka, Jepang dan toko Y, di Singapura yang sama - sama menerapkan mekanisme locomotion yang diterapkan dengan cara yang berbeda.

---

Visual merchandising is an important aspect of the fashion retail space and also one way for potential visitors to see the identity of a brand. One way to show it is to use store window displays. In this thesis, in order to provide new information for readers about how important the attachment between prospective visitors and window displays and also to know how influential the relationship between locomotion and the window display design elements to help make visitors tied to the store. This thesis aims to find out the locomotion connectivity, space manipulation, and design elements in the window display area and how the locomotion principle can trigger consumer to attach with the window displays. With a case study on store X in Osaka, Japan and store Y, in Singapore who are equally applying locomotion mechanisms that are applied in different ways."