[Setiap perusahaan yang bergerak di bidang bisnis tentunya menginginkanagar perusahaannya sukses dan produk yang diperjualbelikannya diminati olehpara konsumen. Untuk mencapai kesuksesan tersebut, tentunya sebuah perusahaanharus memiliki strategi yang tepat dalam menjalankan bisnisnya. Kaizen,merupakan salah satu manajemen yang digunakan di hampir semua perusahaanJepang, tidak terkecuali Uniqlo. Bagaimanakah bentuk Kaizen yang ada dalamperusahaan Jepang (Uniqlo) tersebut, dan pengaruh yang ada antara Kaizendengan kepuasan konsumen di Uniqlo tersebut, akan dibahas di dalam penelitianini.;Being a successful and getting its product to be a popular are theaspirations of every company that engage in commercial business. Therefore, acompany must have an accurate strategy to keep the business work properly.Kaizen is one of the management strategy that is being used in most of thecompanies in Japan, this include Uniqlo. This research are about how does theKaizen work in Japanese company (Uniqlo), how it relates, and how it influencesthe consumer satisfaction., Being a successful and getting its product to be a popular are theaspirations of every company that engage in commercial business. Therefore, acompany must have an accurate strategy to keep the business work properly.Kaizen is one of the management strategy that is being used in most of thecompanies in Japan, this include Uniqlo. This research are about how does theKaizen work in Japanese company (Uniqlo), how it relates, and how it influencesthe consumer satisfaction.]