Buku Teks SO :: Kembali

Buku Teks SO :: Kembali

Loveworks: haw the world top marketers make emotional connection to win in the marketplace

Brian Sheehan, author; Kevin Roberts, contributor (PowerHouse Books, 2013)

 Abstrak

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Contents
Foreword /​ by Kevin Roberts
Introduction
Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations
Conclusion.
Notes

 Kata Kunci

 Metadata

Jenis Koleksi : Buku Teks SO
No. Panggil : 659.104 2 SHE l (1);659.104 2 SHE l (2)
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: PowerHouse Books, 2013
Sumber Pengatalogan : LibUI eng rda
ISBN : [9781576876404;9781576876404]
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Edisi : [;, ]
Deskripsi Fisik : 192 pages : illustration ; 25 cm
Catatan Bibliografi : pages 187-188
Catatan Seri :
Catatan Umum : Includes bibliographical references and index
Catatan Versi Asli :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
659.104 2 SHE l (1);659.104 2 SHE l (2) 01-15-01604 TERSEDIA
659.104 2 SHE l (1);659.104 2 SHE l (2) 01-15-01605 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20396334
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