Faris Yakob
Paid attention: innovative advertising for a digital world
Kogan Page, 2015
 Buku Teks
Teresa Olivia Luhur
Brand Positioning Bukalapak sebagai Marketplace Voucher Game di Indonesia = Bukalapak's Brand Positioning as a Voucher Game Marketplace in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tugas Akhir
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership
Mathieson, Rick
The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world
[American Management Association;, ], 2010
 eBooks
Novie
Proses emotional brand attachment bercorak nostalgia pada produk FMCG di media sosial oleh generasi millenial : studi pada konsumen #indomieseleraku 45 tahun di instagram facebook = Nostalgic emotional brand attachment process on fmcg product at social media by millenial generation : study on #indomieseleraku 45th years consumer on instagram facebook
2018
 UI - Tesis Membership