Faris Yakob
Paid attention: innovative advertising for a digital world
Kogan Page, 2015
 Buku Teks SO
Teresa Olivia Luhur
Brand Positioning Bukalapak sebagai Marketplace Voucher Game di Indonesia = Bukalapak's Brand Positioning as a Voucher Game Marketplace in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tugas Akhir
Syahidah Tanzi Kamila
Program perencanaan komunikasi pemasaran terpadu produk kosmetik Make Over "Unstoppable Me" periode Maret-November 2015 = Integrated marketing communication planning cosmetic product Make Over "Unstoppable Me" period March 2015-November 2015
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tugas Akhir
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership
Mathieson, Rick
The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world
[American Management Association;, ], 2010
 eBooks