Disti Caya Fadiyah
Analisis penerapan content marketing yang dilakukan oleh gojek dalam membangun customer online engagement = Analysis of the implementation of content marketing by gojek in building customer online engagement
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Naufalia
Efektivitas customer relationship marketing Carrefour loyalitas pada multi retail = The effectiveness of customer relationship marketing in Carrefour multi retail loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Christopher Amaerendra
Perencanaan program marketing public relations untuk meningkatkan customer engagement Kedai Kopi Koma Cafe Depok = Marketing public relations planning program to increase Koma Cafe Depok Coffee Shop's customer engagement
2019
 UI - Tugas Akhir
Buttle, Francis
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks SO
Farrel Agastya Wibowo
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan: Studi Literatur Tahun 2019-2023 di Indonesia = The Impact of Customer Relationship Management on Customer Loyalty: A Literature Review from 2019-2023 in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja