Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer

Preferensi Konsumen dalam Pemilihan Merek = Consumer Preference on Choosing a Brand

Investigating the Impact of Issue Involvement and Brand Attachment on Consumer Response to Corporate Social Advocacy (CSA) Efforts: A Study on The Body Shop Indonesia No! Go! Tell! Campaign = Investigasi Dampak Keterlibatan Isu dan Keterikatan Merek terhadap Respon Konsumen pada Upaya Corporate Social Advocacy (CSA): Studi pada Kampanye The Body Shop Indonesia No! Go! Tell!

Anteseden Dari Kesetiaan Konsumen Pengguna Aplikasi Jamsostek Mobile (Jmo) Terhadap Perceived Brand Image, Customer Satisfaction Dan Trust: Aplikasi Teori SOR = Antecedents of Consumer Loyalty of Jamsostek Mobile Application Users (JMO) to Perceived Brand Image, Customer Satisfaction and Trust: Application of SOR Theory

Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty