Mohammad Haudialwan Zakiya
Pengaruh Penyebaran Informasi Dalam Media Sosial Terhadap Perilaku Konsumen Berupa Stockpiling Behaviour = The Effect of Dissemination of Information on Social Media on Consumer Stockpiling Behavior During the COVID-19 Pandemic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Dhania Shintawati
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Keisha Kresno Mukti
Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Larasati Ningrum
Analisis Pengaruh Karakteristik Konten dari Social Media Influencer terhadap Aktivitas Online Terkait Merek Konsumen di TikTok = The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-Related Activities on TikTok
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Gracias Theobaldi Pujima S.
Analisis penggunaan social media marketing dalam peningkatan consumer engagement pada kafe nurani bicara di Instagram = Analysis of the use of social media marketing in increasing consumer engagement at Conscience cafes on Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja