Rendi Tegar Pratama
Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Halimah Rachma
Intensi pembelian pada kosmetik alami pada wanita muslim milenial dengan pendekatan theory of planned behavior = Purchase intention on natural cosmetics in moslem millennial woman with theory of planned behavior approach
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Rayhan Muhammad Naufal
Fenomena Tren Hijrah di Kalangan Selebriti dan Pengaruhnya Terhadap Intensi Jual Beli Emas Berbasis Syariah: Pendekatan Theory Of Planned Behavior = The Effect of the Hijra Trend Phenomenon among Celebrities on Intention to Transact Gold Based on Islamic Law: Theory of Planned Behavior Approach
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
 Buku Teks