Dea Elodia Erdawan
Pengaruh offline store image dan online store image terhadap purchase intention: studi pada private label brand Berrybenka = The influence of offline store image and online store image towards purchase intention: study in private label brand Berrybenka
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Shigeno, Yasuko Maulina
Optimalisasi saluran pemasaran online melalui media sosial Instagram dan pengembangan signage toko pada UMKM Larnis = Optimization of online marketing channels through Instagram and development of store signage at Larnis SMEs
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Andika Ridho Baskoro
Pengaruh brand experience terhadap online repurchase intention (Studi pada toko online tokopedia) = The effect of brand experience on online repurchase intention (Studies on tokopedia online store).
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Panduan memahami kebijaksanaan dan prosedur penjualan dan pemasaran = Manual of sales and marketing policies and procedures / by Alexander Hamilton Institute
Elex Media Komputindo, 1994
 Buku Teks
Santa Christina Lumban Batu
Pengaruh karakteristik saluran online dan offline terhadap sikap konsumen dalam sistem pemasaran multi saluran = The influence of online and offline channel characteristics toward search and purchase attitude in multi-channel marketing / Santa Christina Lumban Batu
2019
 UI - Skripsi Membership