Angely Aprilia Bukit
Penerapan integrated marketing communication (IMC) perayaan ulang tahun Shopee ke-5 tahun 2020 = Implementation of integrated marketing communication (IMC) for Shopee's 5th anniversary celebration in 2020
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks SO
Amanda Yuliana Poernomo
Aktivitas Pemasaran di Media Sosial dan Brand Experience: Studi Tentang Pemasaran Brand E-Commerce Indonesia di Instagram = Social Media Marketing Activities and Brand Experience: A Study of Indonesia`s E-Commerce Marketing in Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis Membership
Farhan Rafi Rahmat
Perencanaan Integrated Marketing Communication (IMC) untuk PT. Wahana Duta Jaya Rucika = Integrated Marketing Communication (IMC) planning for PT. Wahana Duta Jaya Rucika
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tugas Akhir
Natanael Elang Yudha Mahendra
Pengaruh Faktor Viral Marketing Terhadap Impulse Purchasing Behavior Dalam Lingkup E-Commerce: Studi Pada Kinerja Promo Tanggal Kembar Shopee Di Jabodetabek = The Impact of Viral Marketing Factors on Impulse Purchasing Behavior in the Scope of E-Commerce: Study on the Performance of Shopee Twin Date Campaign in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership