Andi Nurrohman
Analisis pengaruh social media usage, dan electronic word of mouth terhadap purchase decision involvement, brand image, dan brand awareness pada industri rumah subsidi = Analysis the effect of social media usage, and electronic word of mouth on purchase decision involvement, brand image, and brand awareness in the subsidy house industry.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Priska Fanuela Henrik
Pengaruh Social Media Influencer's Source Credibility Pada Akun Instagram Tasya Farasya Terhadap Brand Attitude Merek Kosmetik Make Over di JABODETABEK = Impact of Social Media Influencer's Source Credibility on Tasya Farasya's Instagram Account towards Brand Attitude of Make Over Cosmetic Brand in JABODETABEK Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Meidy Aisyah
Pengaruh Exchange Specific Self-Disclosure terhadap Kredibilitas Influencer Anonim dan Hubungan Parasosial serta Efeknya terhadap Kepercayaan Merek = Effect of Exchange Specific Self-Disclosure on Credibility of Anonymous Influencers and Parasocial Relationships and Their Effects on Brand Trust
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Kartika Ratri
Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Kevin Hadi Saputra
Analisis Penggunaan Media Sosial TikTok dan Instagram pada Collaborative Marketing dalam Upaya Pembentukan Brand Image (Studi Kasus: Tomoro X The Garfield Movie) = Analysis of the Use of Social Media TikTok and Instagram in Collaborative Marketing for Brand Image Building (Case Study: Tomoro X The Garfield Movie)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja