Dinda Audy
Analisis Strategi Islamic Branding dalam Pembentukan Brand Image terhadap Minat Beli Konsumen di Indonesia (Studi Kasus pada Merek Kosmetik Wardah) = Analysis of Islamic Branding Strategy in Formation of Brand Image on Consumer Purchase Intention in Indonesia (Case Study on Wardah Cosmetic Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Sheila Ratna Medina
Analisis Penggunaan Metode Emotional Branding terhadap Pembentukan Customer Engagement (Studi terhadap Merek BajuBaik) = Analysis of the Use of the Emotional Branding Method on the Formation of Customer Engagement (Study of BajuBaik Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Katarina Bondan Amikatsih Kusuma
Analisis Peran Consumer Engagement dalam Proses Pengembangan Cerita Sebagai Pendukung Pembangunan Film Branding (Studi pada Brand Filosofi Kopi) = Analysis of The Role of Consumer Engagement in the Story Development Process as a Support for Film Branding Development (Study on Filosofi Kopi Film Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Sinaga, Maria Juanita
Peran consumer-brand identification sebagai mediator pengaruh underdog brand biography terhadap brand community engagement intention = the mediating role of consumer brand identification in the effects of underdog brand biography on brand community engagement intention
Fakultas Psikologi Universitas Indonesia, 2017
 UI - Skripsi Membership
Gita Novia Riani
Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership