Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Springer Cham, 2020
 eBooks
Multi-channel marketing, branding and retail design: new challenges and opportunities
edited by Charles Mcintyre, T. C. Melewar, Charles Dennis
Emerald, 2016
 eBooks
Hendi Herdiansyah
Marketing public relations dan customer relationship management pada usaha mikro kecil menengah dalam mempertahankan loyalitas pelanggan (Studi pada bisnis kuliner Warkop Cumlaude Depok) = Marketing public relations and customer relationship management in small micro medium enterprises to maintaining customer loyalty (Study in culinary business Warkop Cumlaude Depok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Salma Nadiya Putri
Analisis Penggunaan Komunikasi Hyper-Personalization Marketing di Perusahaan A = Analysis Of The Use Of Hyper-Personalization Marketing Communication at Company AAnalisis Penggunaan Komunikasi Hyper-Personalization Marketing di Perusahaan A = Analysis Of The Use Of Hyper-Personalization Marketing Communication at Company A
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Fidelia Zenia Pramesti
Aplikasi Relationship Marketing PT Bank X : Studi Kasus PT ABC = The Application of Consumer Relationship Marketing in PT Bank X : Case Study PT ABC
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tugas Akhir