Delia Firka Ayyar
Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )
Fakultas Ilmu Administrasi, 2023
 UI - Skripsi Membership
Anindya Nurmalita
Pengaruh kesadaran nilai terhadap loyalitas merek melalui mediasi keterlibatan merek dalam konsep diri pada generasi z konsumen merek BLP beauty di Jabodetabek = The effect of value consciousness on brand loyalty with brand engagement in self-concept as a mediating variable towards generation z consumers of BLP beauty brand in Jabodetabek.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Mita Karima
Pengaruh brand satisfaction dan brand commitment terhadap brand loyalty dan brand repurchase intention : studi kasus konsumen Toyota di Jabodetabek = Effect of brand satisfaction and brand commitment and its impact on the automotive brand loyalty and brand repurchase intention : case study Toyota users of Jabodetabek region
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Michela Monica Setiawan
Pengaruh Celebrity Endorsement terhadap Repurchase Intention melalui Consumer Perception of Quality dan Brand Loyalty sebagai Mediator Pada Komunitas ReVeluv Dalam Brand Azarine Cosmetic Di Jabodetabek = The Influence of Celebrity Endorsement on Repurchase Intention through Consumer Perception of Quality and Brand Loyalty as Mediators in the ReVeluv Community for Azarine Cosmetic Brand in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Gisella Liati
Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership