Nafis Hafiyyan Ahmad
Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Rinda Dwi Handayani
Analisis efek perceived relevance yang dirasakan pada konten travel blog terhadap behavioral intention mengujungi tujuan wisata = Analysis effects of perceived relevance of travel blogs content on the behavioral intention to visit a tourist destination
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Keisha Kresno Mukti
Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Widita Hananingtyas
Analisis pengaruh audience involvement terhadap audience travel intention dengan mediasi destination image: studi pada: film "Ada apa dengan cinta 2" = The effect of audience involvement on audience travel intention with destination image as mediating variable: case study: film "Ada apa dengan cinta 2"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Siti Yuniati Rahmania
Pengaruh Fitur Pemasaran Media Sosial Terhadap Keputusan Pembelian Dan Peran Brand Trust Sebagai Variabel Mediasi: Studi Pada Pengguna Skincare Pria “Kahf” Di Jabodetabek = Impact Of Social Media Marketing Features On Consumer's Purchase Decision & Brand Trust As A Mediator: Study On Male's Skincare Product œKahf User In Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership