Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)

Pengaruh pengalaman gamification marketing activities terhadap loyalitas merek, word of mouth positif dan resistensi terhadap informasi negatif dengan kepuasan dan brand love sebagai variabel mediasi: pada pengguna aplikasi Shopee = The influence of the gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information with satisfaction and brand love as mediating variable: on Shopee app's user

Pengaruh brand trust terhadap brand loyalty: studi pada Tokopedia = The influence of brand trust on brand loyalty: study on Tokopedia

Analisis pengaruh brand awareness terhadap trust, ewom dan purchase intention pada onlineshop e-ommerce: studi kasus Tokopedia = Analysis of the effect of brand awareness on trust, ewom and purchase intention to online shop e-commerce: a case Sstudy on Tokopedia

Analisis Pengaruh Implementasi Gamifikasi pada Loyalty Program Terhadap Loyalitas Pengguna di Aplikasi Mobile Commerce = Analysis of the Effect of Gamification Implementation on Loyalty Programs on User Loyalty in Mobile Commerce Applications