Ghea Angela
Faktor-faktor yang mempengaruhi niat generasi z untuk membeli produk palsu (fashion items/barang mode) = Factors affecting generation z's intention to purchase counterfeit products (fashion items)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Riza Mahardika
Faktor-faktor yang Mempengaruhi Perilaku Pembelian Tumbler sebagai Produk Ramah Lingkungan di Kalangan Generasi Z dan Milenial Muslim Perkotaan: Peran Moderasi Nilai Religiusitas = Factors Influencing the Purchase Behavior of Tumblers as Green Products Among Urban Generation Z and Millennial Muslims: Moderating Role of Religious Values
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Nabila Deananda
Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Theodore Gilbert Damarjati
The impacts of green marketing elements towards consumer-green buying behavior in Indonesia = Dampak elemen pemasaran ramah lingkungan terhadap perilaku pembelian ramah lingkungan konsumen di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Audrey Vides Kosasih
Analisis mediasi sikap konsumen dalam membentuk minat pembelian kembali produk tekstil daur ulang pada generasi Z di Jabodetabek = Mediation analysis of generation Z's in Jabodetabek consumer attitude in shaping repurchase intentions of recycled textile products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership