Analisis pengaruh self-image, norma subjektif, dan perceived value terhadap intensi penggunaan electronic booking e-booking pada pengguna muda di Indonesia dengan technology acceptance model sebagai mediasi. studi kasus: booking.com = Analysis the effect of self image subjective norm perceived value toward youth s intention to use electronic booking e booking in Indonesia with technology acceptance model as mediation study case booking.com

Socially Derived Consumer Behavior: Kepercayaan Interpersonal, Pengaruh Jaringan Sosial dan Perilaku Konsumen pada Konsumen E-marketplace di Jabodetabek = Socially Derived Behavior: Interpersonal Trust, Social Network Influence, and Consumer Behavior of E-marketplace Consumers at Jabodetabek

Pengaruh green marketing terhadap minat beli konsumen dari perspektif konsumen di Jabodetabek: studi pada zero waste Indonesia = The effect of green marketing towards consumers purchasing intention from consumer's perspective in Jabodetabek: study of zero waste Indonesia

Analisis perceived value konsumen terhadap unsur biaya (non-price related cost), harga (price related cost), kualitas dan performance dan pengaruhnya terhadap willingness to buy pada menu paket McDonald's

Pengaruh Perceived Value, Health Consciousness, Dan Environmental Awareness Terhadap Repurchase Intention Pada Green Cosmetics = The Influence of Perceived Value, Health Consciousness and Environmental Awareness Toward Repurchase Intention in Green Cosmetics