Pengaruh Product Placement Laneige BB Cushion Pada Drama Descendant of The Sun Terhadap Purchase Intention = The Influence of Product Placement Laneige BB Cushion in Descendant of The Sun Drama Toward Purchase Intention

Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada Industri Food and Beverage di Indonesia = The Impact of Rebranding and Positive Social E-WOM towards Brand Attitude and Purchase Intention in the Food and Beverage Industry in Indonesia

Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)

Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Merek Coffee Shop: Peran Mediasi Dari Brand Trust = The Effect of Social Media Marketing Activities (SMMA) on Consumer's Purchase Decision on Coffee Shop Brands: The Mediating Role of Brand Trust

Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsumen Indonesia dalam Membangun Purchase Intention untuk Green Products = Analyzing the Role of Social Media in Influencing Altruistic and Egoistic Motivation of Indonesian Consumers in Shaping their Purchase Intention for Green Products