Pengaruh consumer perceived values saat berbelanja melalui Shopee Live terhadap Consumer Trust dan Consumer Engagement = The influence of consumer perceived values when shopping through Shopee Live on Consumer Trust and Consumer Engagement

Meningkatkan Kecenderungan Pembelian Impulsif dalam Live Streaming di E-commerce: Peran Customer Engagement, Emotional Support, dan Deal Proneness = Enhancing Impulsive Buying Tendency in Live Streaming E-commerce: The Role of Customer Engagement, Emotional Support, and Deal Proneness

Pengaruh Kualitas Website Terhadap Perilaku Pembelian Impulsif Melalui Moderasi Promosi Penjualan dan Penggunaan Kartu Kredit pada Pengunjung Situs Blibli.com di Jakarta = The Effect of Website Quality on Impulsive Buying Behavior Through the Moderation in Sales Promotion and Credit Card Use on Visitors of Blibli.com Sites in Jakarta.

Pengaruh online personalized recommended product quality dan customer materialism yang dimediasi oleh BNPL use terhadap E-Impulse Buying dari konsumen di Jabodetabek: Studi pada pembelian produk pakaian di E-Commerce Shopee = The influence of online personalized recommended product quality and customer materialism mediated by BNPL use on E-impulse buying among consumers in Jabodetabek: A study on apparel purchases on Shopee E-Commerce

Analisis Tingkat Dimensi IT Affordance Dan Customer Engagement Pada Pengguna Shopee Live Di Jakarta = The Level Analysis Of IT Affordance And Customer Engagement Dimensions On Shopee Live Users In Jakarta