Pengaruh pemasaran sosial media dan pemasaran konten terhadap meningkatnya pembelian impulsif: penelitian fans K-Pop di Indonesia = The Effect of Social Media Marketing and Content Marketing Towards the Increase in Impulse Buying: A Case Study on K-Pop Fans in Indonesia

Pengaruh Scarcity Marketing pada Produk Hedonis terhadap Perilaku Pembelian Impulsif pada Konsumen Perempuan dalam Konteks Flash Sale di E-commerce = The Influence of Scarcity Marketing on Hedonic Products towards Impulsive Buying Behavior among Female Consumers in the Context of Flash Sale in E-commerce

Identifikasi Identitas Sosial Penggemar K-Pop Melalui Praktik Pengumpulan Photocard Idol K-Pop = Identification of K-Pop Fans Social Identity Through K-Pop Idol Photocard Collection Practices

Mediated Intimacy dan Self-Presentation: Konsumsi Photocard K-Pop di Indonesia = Mediated Intimacy and Self-Presentation: Consuming K-Pop Photocard in Indonesia

Entertainment Need dan Intention to Purchase Album dan Merchandise: Peran Mediasi Attitude terhadap K-Pop = Entertainment Need and Intention to Purchase Album and Merchandise: The Mediating Role of Attitude towards K-Pop