Raynaldi Kosasih
Peran dari sponsor olahraga hubungan antara loyalitas tim kesadaran merek sikap konsumen dan niat beli: studi kasus dari suporter 10 tim yang paling didukung di dunia di Indonesia = The role of sports sponsorship the relationship between team loyalty brand awareness consumer attitude and purchase intention: case study of the top 10 most supported football clubs in the world in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Naula Kamila
Pengaruh pemanfaatan teknologi dalam pemasaran dan pelayanan terhadap tingkat kepuasan konsumen pada industri restoran menengah dan besar di Indonesia = The effect of technology utilization in marketing and services to customer satisfaction in Indonesia restaurant industry
2017
 UI - Skripsi Membership
Meister, Sandra
Brand communities for fast moving consumer goods: an empirical study of membersā€˜ behavior and the economic relevance for the marketer
[Springer Gabler, Springer Gabler], 2012
 eBooks
Ferrarianda Putri Resa
The impact of diffusion of innovation towards user's intentions to continue using and intentions to recommend: analysis of GoPay, Gojek's Mobile Wallet = Dampak difusi inovasi terhadap niat pengguna untuk terus menggunakan dan niat merekomendasikan: analisis GoPay, Mobile Wallet Gojek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Rafiidha Selyna Legowo
Krisis Komunikasi dari Perspektif Konsumen: Krisis Jenama Produk Perawatan Wajah Carasun Di Media Sosial = Communication Crisis from Consumer Perspective: Skincare Products Carasun Brand Crisis on Social Media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership