F. Rachmadi
Public relations dalam teori dan praktek : aplikasi dalam badan usaha swasta dan lembaga pemerintah
Gramedia Pustaka Utama, 1992
 Buku Teks
Amalia Mahdini
Analisis kegiatan kampanye Public Relations Forever against animal testing dalam Pembentukan brand personality The Body Shop di Indonesia = Analysis of Public Relations Campaign Forever against animal testing on forming the brand personality of The Body Shop in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Elisabet Astri Indraswari
Analisis kampanye public relations PT. Procter & Gamble Indonesia dalam membangun brand image : studi terhadap kampanye #RambutTanpaBatas pada produk Pantene Indonesia = Analysis of the public relations campaign of PT. Procter & Gamble Indonesia in building a brand image : study of the #RambutTanpaBatas campaign on Pantene Indonesia products
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Kopel, Ellis
Financial and corporate public relations : the integrated approcah / Ellis Kopel
McGraw-Hill, 1982
 Buku Teks
Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
 Buku Teks