Pengaruh IT Affordance Terhadap Faktor Product Uncertainity dalam Intensi Pembelian Produk Menggunakan Live Streaming pada E-Commerce = Effect of IT Affordance on Product Uncertainity Factors in the Intention of Purchasing Products Using Live Streaming in E-Commerce

Testing Factors Influencing Impulsive Buying Intention In TikTok Livestream Shopping Among Gen Z In Indonesia: A Stimulus-Organism-Response (SOR) Perspective = Menguji Factor Yang Mempengaruhi Pembelian Impulsif Di TikTok Livestream Shopping Antar Gen Z Di Indonesia: Perspektif Stimulus-Organism-Response (SOR)

Pengaruh Perceived Value Live Streaming Terhadap Purchase Intention Customers E-commerce = The Effect Of Live Streaming Perceived Value On Purchase Intention Of E-Commerce Customers

Analisis Pengaruh Faktor Eksternal dan Religiusitas Terhadap Perilaku Pembelian Impulsif Online Muslim di Indonesia saat Menggunakan Platform E-Commerce Shopee = Analysis of the Influence of External Factors and Religiosity on Online Impulsive Buying Behavior of Muslim in Indonesia when Using the Shopee E-Commerce Platform

Pengaruh Karakteristik Interaksi Sosial terhadap Pembelian Impulsif pada Live Streaming Commerce = The Influence of Social Interaction Characteristics on Impulsive Purchase in Live Streaming Commerce