Burton, Philip Ward, 1910-
Advertising copywriting
Grid Publishing, 1978
 Buku Teks
Burton, Philip Ward, 1910-
Advertising copywriting
NTC Business Book, 1991
 Buku Teks
Barry, Pete S.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks
Jewler, A. Jerome, editor
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Klein, Erica Levy
Write great ads : a step-by-step approach
John Wiley & Sons, 1990
 Buku Teks