Rayhan Rizki Dharmawan
Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Hutapea, Boaz Agra Hosea
Analisis Pengaruh Elemen Social Media Marketing Terhadap Kesediaan Membayar Harga Premium Pada Platform Digital Edukasi Keuangan Indonesia (Studi Kasus: Ternak Uang) = Analysis of the Influence of Social Media Marketing Elements on Willingness to Pay Premium Prices on Indonesian Financial Education Digital Platforms (Case Study: Ternak Uang)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Sentanu, Bintang Pramudya
Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Fitri Yani Rossa Safira
Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia = The Influence of Social Media Marketing Activities on Brand Equity: Indonesian Retail Companies
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership