Theoretical developments in marketing
edited by Charles W. Lamb and Patrick M. Dunne
American Association , 1980.
 Buku Teks
Kevin Rosul
Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Skripsi Membership
Putri Mayan Kalingi
Analisis efektivitas strategi komunikasi dalam membangun Public Awareness (Studi Kasus: Komunikasi Kampanye Keselamatan Pelayaran Direktorat Jenderal Perhubungan Laut Kementerian Perhubungan) = analysis of effectiveness of communication strategies in building Public Awareness (Case Study: Communications of Maritime Safety Campaign Directorate General of Sea Transportation Ministry of Transportation)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Tri Siwi Permataningtyas
Personal Branding Youtuber Korea Berbahasa Jawa Melalui Instagram (Studi pada Akun @hansoljang110) = Korean Youtuber Personal Branding in Javanese Through Instagram (Study on Account @hansoljang110)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Kwon Yeonsang
Pengaruh bauran pemasaran dan citra merek kedai kopi terhadap kepuasan pelanggan dan loyalitas pelanggan = The effect of marketing mix and brand image of coffee shop on customer satisfaction and customer loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership