Memahami pengaruh pengalaman belanja online terhadap perilaku pembelian impulsif: studi pada platform e-commerce di Indonesia = Exploring the influence of online shopping experience on impulse buying behavior: a study on e-commerce platforms in Indonesia

Pengaruh hedonistik value terhadap kecendrungan online impulse buying tendency pada kasus konsumen e-commerce di Indonesia = The influence of hedonistic value towards online impulse buying tendency in Indonesia e commerce consumer

Analisis motivasi konsumen online dalam melakukan Impulse Buying pada transaksi C2C Commerce: studi pada forum jual beli Kaskus = Analysis of online consumer's motivation in impulse buying behavior within C2C Commerce transaction : studies of forum jual beli Kaskus

Pengaruh social interaction, digital celebrities relationship, dan sale proneness terhadap online impulse buying di TikTok Shop = The influence of social interaction, digital celebrities relationship, and sale proneness to online impulse buying in social commerce

Pengaruh online personalized recommended product quality dan customer materialism yang dimediasi oleh BNPL use terhadap E-Impulse Buying dari konsumen di Jabodetabek: Studi pada pembelian produk pakaian di E-Commerce Shopee = The influence of online personalized recommended product quality and customer materialism mediated by BNPL use on E-impulse buying among consumers in Jabodetabek: A study on apparel purchases on Shopee E-Commerce