Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer

Mal Sebagai Ruang Publik Kota: Pemaknaan Tempat Melalui Placemaking = Mall as Public Urban Space: Understanding Place Through Placemaking

Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi Covid-19 = The Influence of Social Media and Hedonic Motivation on Online Apparel Shopping Attitudes during the Covid-19 Pandemic

Analisis pengaruh persepsi atmosfir gerai ritel terhadap nilai belanja utilitarian dan hedonik dan kepuasan pelanggan studi kasus pada ritel ace hardware Indonesia = Analysis of retail outlet s atmospheric perception effects on hedonic and utilitarian shopping value and customer satisfaction at ace hardware Indonesia / Nindya Iswari Hayuningrum

Karakteristik lokasi belanja pakaian mahasiswa Universitas Indonesia berdasarkan motivasi belanja utilitarian dan hedonis = Shopping clothes location characteristics of University Indonesia students based on utilitarian and hedonist shopping motivation