Namanda
Analisis pengaruh brand awareness, perceived quality dan brand association terhadap brand loyalty Surya Promild = The effect brand awareness perceived quality and rand association on brand loyalty Surya Promild
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Widya Triasih Laraswaty
Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta
Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021
 UI - Skripsi Membership
Yerrikho Bergas
Analisis kekuatan merek XL dilihat dari sudut pandang brand awareness, brand association, perceived quality, dan brand loyalty. Studi kasus : PT.XL Axiata Tbk. = XL brand strength analysis from the perspective of brand awareness, brand association, perceived quality, and brand loyalty. Case Studies at PT.XL Axiata Tbk.
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi Open
Harahap, Evi Donna
Analisis brand image melalui pengukuran brand loyalty, perceived quality, brand association dan brand awareness dari havoline caltex lubric-ant di wilayah riau daratan serta implikasinya pada perencanaan strategi pemasaran
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
 UI - Tesis Membership
Adinda Mutia Muwardati
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership