Analisis Pengaruh Karakteristik Live Shopping TikTok terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of The Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Analisis Pengaruh Karakteristik Live Shopping TikTok Terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of the Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Pengaruh Karakteristik Video Posting terhadap Intention to Follow the Advice Shopee Account di TikTok (Studi pada Millennial Jabodetabek) = The Influence of Video Post Characteristics on Intention to Follow the Advice Shopee Account on TikTok (Study of Jabodetabek Millennials)

Analisis Pengaruh Message Framing, Tipe Produk, dan Personalisasi Pesan dalam Push Notification terhadap Intensi Pembelian Produk pada Aplikasi Marketplace Elektronik = Analysis of Message Framing, Product Type, and Message Personalization Effect in Push Notification Towards Product Purchase Intention on Electronic Marketplace Application

Analisis Tingkat Dimensi IT Affordance Dan Customer Engagement Pada Pengguna Shopee Live Di Jakarta = The Level Analysis Of IT Affordance And Customer Engagement Dimensions On Shopee Live Users In Jakarta