Raihan Rahadian Pangestu
Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Risqi Chandra Wijaya
Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Nadia Shakira
The Price of Beauty: Analisis Perilaku Konsumen Generasi Z Terhadap Industri Fast Fashion di Indonesia = The Price of Beauty: Analysis of Generation Z Consumer Behavior Towards the Fast Fashion Industry in Indonesia
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Fara Dzanufiya Indawan
Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Asti Nafia Nuryana
Pengaruh kepribadian terhadap kesadaran akan fashion dan prestige sensitivity studi empiris pada generasi y dan luxury fashion brands di Jabodetabek = Effect of personality traits toward fashion consciousness and prestige sensitivity empirical investigation on gen Y and luxury brand in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership