Sinaga, Maria Juanita
Peran consumer-brand identification sebagai mediator pengaruh underdog brand biography terhadap brand community engagement intention = the mediating role of consumer brand identification in the effects of underdog brand biography on brand community engagement intention
Fakultas Psikologi Universitas Indonesia, 2017
 UI - Skripsi Membership
Hana Herwika Maulidia
Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Kesly Viera Anindhita Hapsari
Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Aulia Dyah Rahmayanti
Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Aisha Ayu Syahputri
Pengaruh relasi merek konsumen terhadap intensi pembelian ulang dan buah bibir dalam kategori produk smartphone dan soft drink = The effect of consumer brand relationship on repurchase intention and word of mouth in smartphone and soft drink product categories / Aisha Ayu Syahputri
2015
 UI - Tesis Membership