Akbari Jamalullail Faisal
Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Mohamad Yusuf
Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Hanggowo Wicaksono
Peran Sosial Media Marketing Activities Untuk Meningkatkan Customer Based Brand Equity (Cbbe) dan Dampaknya Terhadap Brand Loyalty (Studi Kasus Produk Bright Gas) = The Role Of Social Media Marketing Activities to Increase Customer Based Brand Equity (Cbbe) and its Impact on Brand Loyalty (Case Study Of Bright Gas Products)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Kris Harsandi Sahata Wicaksono
The effect business innovation on customer-based brand equity in service firms. An empirical study in Indonesia star hotels = Pengaruh inovasi bisnis pada ekuitas merek berbasis pelanggan di perusahaan jasa. Sebuah studi empiris kepada hotel berbintang di Indonesia
2018
 UI - Skripsi Membership
Benedicta Krismahadevi
Analisa Brand Gucci = Brand Analysis of Gucci
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir