Kekuatan Fandom pada Customer Engagement dalam Mempengaruhi Purchase Intention Merchandise K-POP = The Power of Fandom on Customer Engagement in Influencing K-POP Merchandise Purchase Intention

Analisis Implementasi Transmedia Storytelling dalam Pemasaran Musik K-Pop: Studi pada Boy Group EXO = Transmedia Storytelling Implementation Analysis in K-Pop Music Marketing: A Study on Boy Group EXO

Photocard eksklusif : relasi antara penggemar, idol, dan brand dalam budaya koleksi penggemar K-Pop = Exclusive photocard : relationships between fans, idols, and brands in K-Pop fan collection culture

Persepsi Penggemar Idol Boy Group Korea terhadap Praktik Cancel Culture di Korea Selatan = Perception of Idol Boy Group Fans Regarding Cancel Culture Practices in South Korea

Konstruksi Makna Merchandise Pada Penggemar Musik K-Pop Dilihat Dalam Perspektif Material Culture = Construction of Merchandise Meaning for K-Pop Music Fans Seen from a Material Culture Perspective