Clarissa Avelia Widarma
Strategi Komunikasi Brand Message dalam Meningkatkan Purchase Intention pada Green Product (Studi Kasus pada Merek Kecantikan innisfree) = Brand Message Communication Strategy to Increase Purchase Intention on Green Products (Case Study on innisfree Beauty Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Fetriyanti
Pengaruh peer communication di facebook dan twitter terhadap keinginan konsumen untuk menonton film Indonesia di bioskop = The effect of peer communication in facebook and twitter to consumer's intention to watch Indonesian movie in cinema
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Frista Caesar Rifa
Analisis perilaku konsumen pengguna laptop gaming di kalangan mahasiswa menggunakan pemetaan persepsi (perceptual mapping) = Gaming laptop consumer behavior analysis among university students using perceptual mapping
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Muhammad Ishmael Raffly Geneva Widhiarto
Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Hana Afifa
Pengaruh social media marketing efforts terhadap consumer purchase intention: studi pada Tokopedia = The effect of social media marketing efforts on consumer purchase intention: study on Tokopedia
2017
 UI - Skripsi Membership