Annisa Nadya Fadhila
Pengaruh Social Media Influencer Terhadap Purchase Intention: Studi Pada Produk Kuliner di Restoran dan Kafe = The Influence of Social Media Influencers on Purchase Intention: A Study on Culinary Products in Restaurant and Café
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Zahra Lidini Hanifa
Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Hana Afifa
Pengaruh social media marketing efforts terhadap consumer purchase intention: studi pada Tokopedia = The effect of social media marketing efforts on consumer purchase intention: study on Tokopedia
2017
 UI - Skripsi Membership
Sentanu, Bintang Pramudya
Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Finadya Rienetta
Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership