Analisis Pengaruh Elemen-Elemen Gamification terhadap Brand Loyalty dimediasi Customer Engagement: Survei pada Pengguna Aplikasi Mobile Shopee Indonesia = Analysis of Influence of Gamification Elements on Brand Loyalty Mediated by Customer Engagement: A Survey on Shopee Indonesia Mobile App Users

Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)

Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty

Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces

Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands