Pengaruh persepsi karakteristik produk terhadap pembelian produk dengan branding Islam = The effect of perceived product characteristics towards purchase intention of islamic branding products

Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia : studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia

Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu : studi sepatu merek wakai = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes : the study of wakai shoes

Pengaruh gaya hidup sehat terhadap minat beli : studi pada produk mie instan Healtimie = The influence of healthy lifestyle toward purchase intention : study on Healtimie instant noodle product

Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study