Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp

Pengaruh Pemasaran, Pengetahuan Merek, dan Sikap Pada Produk Terhadap Minat Beli Hijau (Studi Pada Mobil Listrik Hyundai di Jabodetabek) = The Influence of Marketing, Brand Knowledge, and Attitudes towards Products on Green Purchase Intention (Study on Hyundai Electric Cars in Jabodetabek)

Pengaruh Mediasi Customer Green Trust dan Attitude serta Faktor-Faktor dalam Green Marketing untuk Memprediksi Niat Pembelian Konsumen di Indonesia terhadap Produk Green Home Appliances = The Mediation Effect of Customer Green Trust and Attitude and Factors in Green Marketing to predict Consumer Purchase Intentions in Indonesia towards Green Home Appliances Products

Pemasaran hijau; kontribusi ilmu pemasaran dalam menjaga kelestarian lingkungan

Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value