Pengaruh Eco-label, Eco-brand, dan Environmental Advertisement Terhadap Consumer Purchase Behavior Pada Konsumen Produk Skin Care Oasea di Jabodetabek = The Influence of Eco-labels, Eco-brands, and Environmental Advertisements on Consumer Purchase Behavior among Consumers of Oasea Skin Care Products in Jabodetabek

Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service

Pengaruh Negara Asal dan Brand Image terhadap Keputusan Pembelian Muslim di Indonesia dengan Pengetahuan Produk Halal Sebagai Moderasi (Studi kasus Pocky) = The Influence of Country of Origin and Brand Image on Muslim Purchasing Decisions in Indonesia with Knowledge of Halal Products as Moderation (Study on Pocky)

Analisis pengaruh sikap, kepedulian lingkungan, norma pribadi, dan kesediaan membayar remaja terhadap intensi pembelian produk berkemasan ramah lingkungan; studi kasus Starbucks coffee = The influence analysis of attitude, environmental concern, personal norms, and willingness to pay toward teenager's purchase intention on eco-friendly packaged products; case study Starbucks coffee

Mencoba memahami sikapmu yang rumit: intensi pembelian produk fashion tiruan pada mahasiswa muslim Jabodetabek = Trying to understand your complex attitudes: intention to purchase counterfeit fashion products among muslim students in greater Jakarta area